Going Beyond The Web
Don't make the mistake in thinking that corporate branding only applies to the Web. Obviously, building a strong online presence for your company plays a huge role in your success, but more traditional marketing efforts are just as powerful.
Keep in mind that consistency is a key element in your overall corporate branding strategy. The visual image you have online should mirror the image you have offline in print material and print ads and vice versa.
Your marketing message should also influence your corporate Internet branding strategy. If you are going for an aggressive print message, then you may want to take the same approach for your corporate Web site. These are only a few factors of several that determine the success of your company's brand.
The i-infotechsys Corporate Branding Methodology is predicated on four core principles :
Depending on your starting point, effective corporate branding can be achieved through a unique blend of creative and strategic consulting services. I-infotechsys will work closely with your company to develop a brand identity or to rebrand your company to meet its overall business goals. In the end, if done correctly, corporate internet branding is an investment which pays great dividends to a company.